Take pictures of different styles – white balance mode tips

SLR growing popularity, more and more people play with photography, but a lot of friends in photography just some of the basic theories of photography and concepts are not fully aware, there is no way in the real shot in the proper use. Just like we explore the Xiaobian this in the digital photography white balance often encounter the concept, to see how to better use in daily shooting, let us work more attractive.

Speaking of
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white balance, adjust the picture from the data is literally the color of the ratio of white to get the final out of the ideal balance. Why do I need to adjust it? We must first recognize the human brain is very powerful, for example, blank piece of paper in the sun, in the fluorescent lamp, in the dim incandescent looking down, we will perceive its color is white, but the digital camera environmental sensors only record the color of the objective, they must depend on the specific digital camera to show the built-in algorithms or computer operations come late, and ultimately to get the colors pleasing to the eye of the photo.

Therefore, the basic digital camera will have a white balance setting options related to our flexibility to adjust, and we need to follow up on the actual shooting environment and personal shot to make comprehensive judgments ideas, choose the most appropriate white balance mode or the more detailed to adjust the camera white balance, shoot desired
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photos.

Side tables show, respectively, Canon SLR, Nikon SLR, Panasonic cards DC’s white balance settings menu interface, you can see have automatic white balance (usually written in AUTO or AWB), Incandescent, Fluorescent, Cloudy, Shade, Manual settings, etc., to meet a variety of shooting requirements.

Benefit from the processing chip and algorithm advances, today’s digital cameras have a strong ability to auto white balance, color cast, and color reproduction instability has been relatively small, automatic white balance in most of the scenes can be competent, but easier to get satisfactory results. If selected a specific white balance settings, but due to seasonal, time, light and other factors are different, then there will be out of the tone is subtly different, and auto white balance can help us do a good job by the camera to adjust. Another
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case is if we are to move the side while shooting, then of course, the scene will change, and the best to rely on automatic white balance adjustment.

Auto white balance can accurately restore the original color of the object being shot. Under normal lighting conditions (whether natural light or artificial light), shooting itself has a relatively normal color of the object, we will select the auto white balance. Additional needs to be said that the automatic white balance of the portrait will be more perfect color rendering, without the need to do to adjust to it very much out of film, so we used automatic white balance is one of the largest model.

In addition to automatic white balance, there is more than one model is used, is the “Sunlight Mode” feature of this model is that we can better restore the scene under the sun light color, slightly orange color bias may be appropriately used in the like performance of the sun taste, feel the sunset photo.

Under normal
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shooting conditions, cloudy, and the shadow pattern will adjust photo color appears strong warm and cold, so we can use the two modes as a color filter to try to create a special atmosphere of color to the performance of specific theme or feeling. However, in normal circumstances it should minimize the use of two modes, cloudy and shade pattern is basically impossible to make accurate spot color reduction.

Several other default white balance mode can also demand a particular scene and when the appropriate choice to use, you can do try to understand the specific similarities and differences. In addition to the default mode, we also can adjust the color temperature of the way to direct intervention of the white photographs. Color light source color temperature is a measure of the unit, popular speak is to blackbody radiation at different temperatures of light and color as a measure of the light color of the indicators. The following figure shows the
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color temperature map corresponds to the reality of different color temperature of ambient light.

In photography, we can directly set the color temperature value of photo works by different feel, a simple point that we will take to reduce the time the color temperature will get colder side photos of the blues, the color temperature value will be set high and then shoot get warm yellowish color.

Works from the above three color temperature settings can be directly seen the impact of color photos, the normal environment in the 5400k color temperature of about about white balance is set to be compared is the value of the corresponding true colors, but relatively flat, not a very good performance environment. If we take the time to set down to 3700k, the picture becomes
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bluish, showing a cold tone, and in time will become very red 9000k, will enhance the effect of the setting sun, so the set will depend on the specific themes to be .

Photography Tutorial 4 (Understanding White Balance)

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Blue Crane Digital Nikon D7000 DVD Instructional 3 Pack Vols 1, 2, Video $59.85 Blue Crane Digital gives you the power to unleash your cameras potential. Each DVD offers you a solid understanding of your cameras features, and provides you with the tools you will need to capture the best images under all conditions. All topics are arranged in chapters, so you can move at your own pace, and return later to individual subjects. These DVDs are NTSC All Regions (Discs are uncoded and can be played Worldwide, however, must be played in NTSC-compatible unit) unless otherwise indicated. Features:Nikon D7000 Vol 1: Scene Modes, Shutter-Priority Auto, Aperture-Priority Auto/ depth-of-field, Focus options, Focus Mode – AF-Area Mode combinations, Release modes, Image Sizes, Live View shooting, Focus settings for Live View, Video recording basics, ISO, Metering, White balance, Exposure compensation, Composition, Playback and image review, Flash basics, Custom Settings introduction, Picture Controls , …and much more!, Format: NTSC, All Regions, Running Time: 111 minutesNikon D7000 Vol 2: Advanced Custom Settings, Nikon Speedlights and flash photography, Color management, Creating your own Picture Controls, Advanced Video recording, User Settings, Your ritual for photography, Format: NTSC All Regions, Running Time: 105 minutesNikon Shoot Great Video: Sound recording – Composition – Lighting & equipment – Aliasing/artifacts – Video compression – Exposure – White balance – Picture controls – Camera movement – Lenses – Triopods & camera mounts – Video production skills – UPC: 186102000572 – MPN: BC205 – Appromimate Running Time: 74 minutesArranged into chapters, go at your own pace, go back and review anytimeLearn how to create great imagesSpecs:Model Number: BC5198UPC: 186103995198

Blue Crane Digital Nikon D90 DVD 2 Pack Volume 1 & 2 Camera Manual Guide $34.95 Blue Crane Digital gives you the power to unleash your cameras potential. Each DVD offers you a solid understanding of your cameras features, and provides you with the tools you will need to capture the best images under all conditions. All topics are arranged in chapters, so you can move at your own pace, and return later to individual subjects. These DVDs are NTSC All Regions (Discs are uncoded and can be played Worldwide, however, must be played in NTSC-compatible unit) unless otherwise indicated. Topics and Specifications: Nikon D90 Vol 1: Auto modes – Shutter priority – Aperture priority/depth of field – Extending program-auto – Focus options – Metering – White balance/color temperature – Playback & image review – Creating your own menus – Exposure compensation – Flash basics – Custom settings intro – Programmable buttons – RAW (NEF) files – Composition – Self timer – Single & continuous shooting – Live view – Video capture – UPC: 186102000251 – MPN: BC119 – Running Time: 74 Minutes – English & Spanish subtitles Nikon D90 Vol 2: Advanced custom settings – Creative lighting/Nikon Speedlights – Color management – Creating custom picture controls – Video recording – Custom menus – Your photography ritual – UPC: 186102000268 – MPN: BC120 – Approximate Running Time: 107 minutes Get a solid understanding of your camera’s features and controls Arranged into chapters, go at your own pace, go back and review anytime Create great images

Blue Crane Digital Nikon D90 DVD Volume 1, 2 & Video Camera Training Guide $52.95 Blue Crane Digital gives you the power to unleash your cameras potential. Each DVD offers you a solid understanding of your cameras features, and provides you with the tools you will need to capture the best images under all conditions. All topics are arranged in chapters, so you can move at your own pace, and return later to individual subjects. These DVDs are NTSC All Regions (Discs are uncoded and can be played Worldwide, however, must be played in NTSC-compatible unit) unless otherwise indicated. Topics and Specifications: Nikon D90 Vol 1: Auto modes – Shutter priority – Aperture priority/depth of field – Extending program-auto – Focus options – Metering – White balance/color temperature – Playback & image review – Creating your own menus – Exposure compensation – Flash basics – Custom settings intro – Programmable buttons – RAW (NEF) files – Composition – Self timer – Single & continuous shooting – Live view – Video capture – UPC: 186102000251 – MPN: BC119 – Running Time: 74 Minutes – English & Spanish subtitles Nikon D90 Vol 2: Advanced custom settings – Creative lighting/Nikon Speedlights – Color management – Creating custom picture controls – Video recording – Custom menus – Your photography ritual – UPC: 186102000268 – MPN: BC120 – Approximate Running Time: 107 minutes Nikon Shoot Great Video: Sound recording – Composition – Lighting & equipment – Aliasing/artifacts – Video compression – Exposure – White balance – Picture controls – Camera movement – Lenses – Triopods & camera mounts – Video production skills – UPC: 186102000572 – MPN: BC205 – Appromimate Running Time: 74 minutes Get a solid understanding of your camera’s features and controls Arranged into chapters, go at your own pace, go back and review anytime

CBL Lens CLLE-CBL110MM CBL Lens Large 110MM Color & White Balance Lens System $129.95 For use with: @@ Professional Video Cameras / Camcorders @@ Digital SLR / ENG / Compact Cameras @@ Digital Back Mount View Cameras @@ Digital Back Mount SLR Cameras The CBL Color Balance System is extremely easy to use and has two sides to the disc for a variety of situations. The White Side is designed using a specially fomulated grooved board over a reflector lens, covered with a condenser, to give accurate color balance in mixed lighting situations, low light, or on cloudy and overcast days. The Grey Reverse Side is formulated from a secret combination of thirteen different materials which have been tested to produce the most consistent color balance and is best suited to studio flash photography and direct sunlight. The CBL Lens system is not only effective but is also extremely simple with you being able to set the white balance while leaving the camera in auto-focus mode and without having to remove the lens hood. The CBL Lens materials are also waterproof and the color characteristics will not change over time, giving the most consistent and accurate results.

Canon 58mm UV Haze Protector Filter with Lens & Camera Cleaning Kit + Blower + Accessory Kit $49.95 The Canon 58mm UV Filter is a multi-purpose, fine-weather filter that is designed to optimize your photography experience. UV filters absorb ultraviolet rays that often make outdoor photographs hazy and indistinct. They should be constantly fitted to a lens to provide improved clarity and color balance, as well as to provide additional protection to your lens. UV filters are perfect for digital photography and traditional 35mm SLR applications, including black and white photography.Key Features:Fits 58mm lensesIncludes filter case Absorbs ultraviolet rays to produce crisp, clear photographs Ideal for protecting your valuable lens from scratches and dustNatural light pictures will be sharper, crisper and better balanced

Canon DVD: Rick Sammon’s Canon EOS Digital Rebel XTi Personal Training $9.95 Watch and learn as Rick Sammon, popular photo expert and Canon Explorer of Light, takes you on a ninety minute safari through the art, craft, and fun of digital photography no matter what digital SLR you own. You’ll discover picture-taking techniques that turn snapshots into great shots while you become familiar with the controls of the Rebel XTi. Learn how to great shots using metering modes, white balance, fill flash, and more. It’s like a one-on-one workshop with the master. Rick Sammon A Canon Explorer of Light, leads more photography workshops (national and international), gives more seminars, and has written morebooks (27 to date) and articles (1,000+ to date) to date than any other photographer. His love of photography and teaching is evident in all his work although Rick considers it good fun. Topics Include: Metering and Bracketing White Balance / Color TemperatureISO / Flash OverviewTime Value Aperture Priority / Depth of FieldDepth of Field Preview AF Modes / Focus Points Exposure Compensation Custom Functions Programmable Buttons Composition …and much more.

Canon EOS Rebel T3i / 600D Digital Field Guide $19.99 Great photos happen when you really know your cameraIf you”re eager to get the most out of your new T3i/600D, spend some time with this book. You”ll not only learn your way around the camera, but also how to control exposure, focus, and color to get professional-looking images. You”ll explore using Live View and shooting HD movies. Learn how to use different lenses to create the look you want. Experiment with using the camera’’s built-in flash along with Speedlites, which you can fire using the handy built-in wireless transmitter. Then get out there and capture the world.Adjust exposure settings on the T3i/600D without missing a shotLearn how to adjust color and add creative image effectsExplore wireless flash photography with one or more SpeedlitesGet advice for shooting videos and creating video snapshotsUnderstand photographic exposure and compositionInside – your free gray and color checker card to help you achieve accurate white balance and color

Canon Powershot SX40 HS 35x Zoom 12.1 MP Digital Camera 4GB Bundle $379 Zoom to Infinite Possibilities. The PowerShot SX40 HS is a versatile compact point-and-shoot camera that easily captures amazing photos and videos. The Canon HS SYSTEM boosts low-light performance with the new Canon DIGIC 5 Image Processor and a high-sensitivity 12.1 Megapixel CMOS sensor. This advanced Canon technology delivers stunning image quality with reduced noise and blur. Colors are more vibrant and white balance is true-to-life. The 35x Optical Zoom offers incredible reach and range, allowing you to shoot any scene, near or far. The Optical Image Stabilizer helps images come out steady and clear, and a 24mm ultra Wide-Angle lens makes it easy to take pictures of large groups of people, tall buildings, expansive landscapes and much more. The camera also features a 2.7-inch Vari-angle LCD for great shooting flexibility. Packed with an array of powerful technologies, the PowerShot SX40 HS is a convenient digital camera capable of brilliant image capture.Optical Image StabilizerHandheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degr

Capturing Colour $16.49 To create great photographs, the photographer must understand color. Basics Photography: Capturing Colour guides beginning photographers through the basics of color theory and explains how humans perceive color, the color of light, how to use filtration and white balance, how to use color to generate dynamic images, and how to successfully translate captured color into the photographic print. Fully illustrated with clear and concise diagrams and inspiring photographs, this is an ideal book for photographers at every level who want to master color in order to create their own exciting images. * Color theory, plus how to use color* More than 200 stunning full-color photos* Clear, concise diagrams

CowboyStudio Photography 600 Watt Studio Table Top Lighting Tent Kit with Light Stands $89.99 This Kit is one the best of the continuous lighting kits in the market, higher power lighting source, offer 600 watt continuous lighting. This kit includes: Two (2) Top Quality 7ft Aluminum Adjustable Light Stands, Two (2) Top Quality Aluminum 8 Reflector with Power Cord, One (1) Top Quality 30 Soft Light Tent with Carrying Case, Four (4) Color Backgrounds (include Black, White, Red, Deep Blue), Two (2) 85 Watt 5000k Daylight Balance Compact Fluorescent Photo Light Bulbs

CowboyStudio Photography Studio Table Top Lighting Kit in a Box with 20 Tent $96.99 This kit is the perfect set up for web retailers or anyone wants to get a high quality shots without lots of hassle. This set includes everything you need to photography small products, and it is very easy to carry out and set up. Here, the system uses 5000k daylight bulbs give your shots the perfect look. This kit includes: One (1) 20 photo tent in a case, Two (2) UL listed 45 Watt 5000K Daylight Balance Compact Fluorescent Photo Light Bulbs, Two (2) Premium Quality Mini Light Stands, Two (2) High Quality Aluminum Reflectors with sockets, Four (4) Color Backgrounds (include Black, White, Red, Deep Blue)

CowboyStudio Photography Studio Table Top Lighting Light Kit with 2 Tents, Tripod and Case – PB01 $109.99 This kit is the perfect set up for web retailers or anyone wants to get a high quality shots without lots of hassle. This set includes everything you need to photography small to medium products, with all the equipment inside one carry case, it is very easy to carry out and set up. Here, the system uses 5000k daylight bulbs to give your shots the perfect look. This kit includes: One (1) Top Quality 17 Soft Light Tent with Carrying Case, One (1) Top Quality 24 Soft Light Tent with Carrying Case, Two (2) UL listed 45 Watt 5000K Daylight Balance Compact Fluorescent Photo Light Bulbs, Two (2) Premium Quality Mini Light Stands, Two (2) High Quality Aluminum Reflectors with sockets, Eight (8) Color Backgrounds (include 2 Black, 2 White, 2 Red, 2 Deep Blue), One (1) High Quality Carrying Case for the Whole Kit, One (1) Premium Complete Photo Video Tripod.

CowboyStudio Photography Studio Table Top Lighting Tent Kit with Light Stands and Reflector Lights $119.99 This Kit is one the best of the continuous lighting kits in the market, higher power lighting source, offer 300 watt continuous lighting. This kit includes: Two (2) Top Quality 7ft Aluminum Adjustable Light Stands, Two (2) Top Quality Aluminum 10 Reflector with Power Cord, One (1) Top Quality 24 Soft Light Tent with Carrying Case, Four (4) Color Backgrounds (include Black, White, Red, Deep Blue), Two (2) UL listed 45 Watt 5000k Daylight Balance Compact Fluorescent Photo Light Bulbs

CowboyStudio Photography Studio Table Top Lighting Tent Kit with Mini Light Stands and Lights $82.99 This Kit is one the best of the continuous lighting kits in the market, higher power lighting source, offer 600 watt continuous lighting. This kit includes: Two (2) Premium Quality Mini Light Stands, Two (2) Top Quality Aluminum 8 Reflector with Power Cord, One (1) Top Quality 30 Soft Light Tent with Carrying Case, Four (4) Color Backgrounds (include Black, White, Red, Deep Blue), Two (2) 85 Watt 5000k Daylight Balance Compact Fluorescent Photo Light Bulbs

Crystal Optics 62mm Circular Polarizer Filter $29.99 Circular Polarizing Filters are used to increase color saturation, like darkening blue skies so that white clouds stand out. It eliminates reflections from non-metallic surfaces like glass and water. It helps reduce softness in scenery caused by atmospheric haze. This filter will not change the overall color balance of a photograph. Polarizers are commonly used to control glare on water and to allow the camera to see below the surface. They are also used to reduce glare on car bumpers and to control reflections on plate-glass windows. Polarizers are so versatile that they can perform the opposite functions as well. Some cinematographers use polarizers to increase or enhance reflections, simply by changing the filter?s setting. Circular refers not to the shape, but a special design that does not interfere with metering of auto exposure or auto focus systems There is virtually no limit to the new ways Directors of Photography find to use effective polarizers. A few examples of what they can do include: Darkening skies in color photography for dramatic impact. While graduated neutral density filters can also be used to achieve this effect, the need to position their transition line accurately precludes their use in many applications. Polarizers do not suffer from this limitation. Suppressing reflections and capturing truer color when filming actors through a windshield, and from other rigged-car camera positions. Greatly adding to the drama and appeal of the shot when photographing food (particularly meat or liquids). Increasing the color saturation of any object with a glossy surface. In summary, virtually any subject involving glare or reflections, or that is illuminated with specular light, can be improved through the skillful use of a quality polarizing filter.

Crystal Optics 77mm Circular Polarizer Filter $12.99 Circular Polarizing Filters are used to increase color saturation, like darkening blue skies so that white clouds stand out. It eliminates reflections from non-metallic surfaces like glass and water. It helps reduce softness in scenery caused by atmospheric haze. This filter will not change the overall color balance of a photograph. Polarizers are commonly used to control glare on water and to allow the camera to see below the surface. They are also used to reduce glare on car bumpers and to control reflections on plate-glass windows. Polarizers are so versatile that they can perform the opposite functions as well. Some cinematographers use polarizers to increase or enhance reflections, simply by changing the filter?s setting. Circular refers not to the shape, but a special design that does not interfere with metering of auto exposure or auto focus systems There is virtually no limit to the new ways Directors of Photography find to use effective polarizers. A few examples of what they can do include: Darkening skies in color photography for dramatic impact. While graduated neutral density filters can also be used to achieve this effect, the need to position their transition line accurately precludes their use in many applications. Polarizers do not suffer from this limitation. Suppressing reflections and capturing truer color when filming actors through a windshield, and from other rigged-car camera positions. Greatly adding to the drama and appeal of the shot when photographing food (particularly meat or liquids). Increasing the color saturation of any object with a glossy surface. In summary, virtually any subject involving glare or reflections, or that is illuminated with specular light, can be improved through the skillful use of a quality polarizing filter.

Delkin Devices WingmanHD $199 View Real Time Video & Review PlaybackThe built in 1.5 inch TFT LCD enables you to set up your shot with accuracy and ensures that you won?t miss that critical moment when shooting in first person perspective, while real time video output promises perfectly framed video and images from the third person perspective. Optimized lighting levels let you see what?s going on easily during daytime or nighttime activities with minimal power drain.Professional 1080p High Definition VideoThe 8 megapixel CMOS image sensor captures rich high definition video and impressive still image photography with the press of a button. Automatic focus, white balance and exposure let you concentrate on your activity without swapping between camera settings. Optional HDMI or component video output lets you plug directly into your high definition TV so you can share your feats with friends and envious bystanders on the fly.Universal Mounting SystemThe standard photography 1/4-20" tripod attachment gives you hundreds of mounting options and the ability to use any mount, bracket or device built for standard cameras and camcorders. In addition to the included helmet mount, vented helmet mount and bar mount, the WingmanHD is compatible with the full line of Fat Gecko Camera Mounts and accessories. Whether you plan to ski down the face of Whistler, kayak through the slot caves of Zion, surf the waves of Uluwatu, race the Talladega track, or splice some point-of-view shots into your feature film, there?s a WingmanHD mount for the occasion.Zoom, Fast Forward, Rewind, Delete and SkipDigital 3x zoom lets you get footage from the sidelines or capture closer shots of impending jumps, rapids, free falls and more. In review mode, easily skip among files, fast forward or rewind video, and delete unnecessary footage to free up more storage space without waiting to get back to a computer. Gondola editing? No problem.

Digital Concepts 58mm Circular Polarizer Coated Glass Filter $14.99 Circular Polarizing Filters are used to increase color saturation, like darkening blue skies so that white clouds stand out. It eliminates reflections from non-metallic surfaces like glass and water. It helps reduce softness in scenery caused by atmospheric haze. This filter will not change the overall color balance of a photograph. Polarizers are commonly used to control glare on water and to allow the camera to see below the surface. They are also used to reduce glare on car bumpers and to control reflections on plate-glass windows. Polarizers are so versatile that they can perform the opposite functions as well. Some cinematographers use polarizers to increase or enhance reflections, simply by changing the filter?s setting. Circular refers not to the shape, but a special design that does not interfere with metering of auto exposure or auto focus systems There is virtually no limit to the new ways Directors of Photography find to use effective polarizers. A few examples of what they can do include: Darkening skies in color photography for dramatic impact. While graduated neutral density filters can also be used to achieve this effect, the need to position their transition line accurately precludes their use in many applications. Polarizers do not suffer from this limitation. Suppressing reflections and capturing truer color when filming actors through a windshield, and from other rigged-car camera positions. Greatly adding to the drama and appeal of the shot when photographing food (particularly meat or liquids). Increasing the color saturation of any object with a glossy surface. In summary, virtually any subject involving glare or reflections, or that is illuminated with specular light, can be improved through the skillful use of a quality polarizing filter.

Digital Night and Low Light Photography $18.45 Used – “Digital Night and Low-Light Photography” is an in-depth guide to the many methods and techniques a photographer needs to know to guarantee great pictures in challenging lighting situations. In addition, it explores the differences in the way film and digital cameras perform in low light, and reveals how the new features built in to many digital cameras can make a difference–from in-camera image previewing, white balance correction for light sources of different color temperatures, and I

Digital Photographer’s Problem Solver $8.99 Digital users: are you puzzled by white balance settings? Unsure which ISO is appropriate? Baffled about how to transfer, file, and edit images? Finally, here’’s a manual that clears up the confusion! This updated reprint of Digital Photography Q&A has a unique question-and-answer format that provides quickly accessible, cut-to-the chase advice on topics ranging from image capture to computer processing to printing. Photographers who have this guide by their side will be in the know, feeling confident, and ready to take great pictures with their digital cameras.

Digital SLR Photography With Photoshop CS2 All-In-One For Dummies $34.99 5 books in 1 — your key to terrific digital photos Your one-stop, full-color guide to Photoshop CS2 and your digital SLR You”ve just bought a brand-new digital single lens reflex camera and Photoshop CS2. Congratulations! Now the question is, How do I make great photos? You”re in luck! The first two minibooks cover everything you want to know about using your new camera to capture images. The last three explore the wonders of digital photography using Photoshop CS2. Discover how to* Set your camera for the right exposure* Select the right lens for the job* Choose the better format–JPEG or RAW* Tweak exposure and white balance images in Photoshop* Use layer masks in retouching and special color effects

ExpoImaging 4 x 5.65 Neutral Format Filter $169.95 Get accurate color in difficult lighting with the patented ExpoDisc, the fast and easy digital white balance filter. Simply read and set white balance with the ExpoDisc in place before shooting and you’ll reduce or eliminate the need for post-capture color adjustments. Get the white balance solution that is quickly becoming the preferred method of achieving accurate color balance for professional photographers today. Here is how it works: Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity. Until now, photographers have had to rely on gray/white cards to solve this problem. The ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods. It is a neutral diffusion filter that gathers ambient light and passively transmits 18% of it through to your camera’s light meter, effectively producing a gray frame . You then set a custom white balance using the gray frame that results in accurate color in most lighting conditions. Your camera essentially compensates for and neutralizes the colorcast it sees through the ExpoDisc.

ExpoImaging Filter – 52 mm Attachment $69.95 Get accurate color in difficult lighting with the patented ExpoDisc, the fast and easy digital white balance filter. Simply read and set white balance with the ExpoDisc in place before shooting and you’ll reduce or eliminate the need for post-capture color adjustments. Get the white balance solution that is quickly becoming the preferred method of achieving accurate color balance for professional photographers today. Here is how it works: Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity. Until now, photographers have had to rely on gray/white cards to solve this problem. The ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods. It is a neutral diffusion filter that gathers ambient light and passively transmits 18% of it through to your camera’s light meter, effectively producing a gray frame . You then set a custom white balance using the gray frame that results in accurate color in most lighting conditions. Your camera essentially compensates for and neutralizes the colorcast it sees through the ExpoDisc.

Focus on Digital Landscape Photography $7.98 Photographers who want to improve their picture taking need a book that cuts right to the chase–one that provides the information instantly, without forcing them to wade through loads of extraneous detail. That’’s just what acclaimed photographer and teacher George Schaub does in this superb introduction to scenic photography: heoutlines only the crucial concepts and principles–from spot metering and fill flash to backlighting and sharpening–and applies them to real-world shooting scenarios out in the field. This guide will help photographers: – Use camera tools such as the highlight warning to check images in the field and make sure skies and waterfalls are not overexposed – Reduce noise in deep-forest shadows and in sunset and sunrise photos – Make flowers stand out with photos that exhibit painterly bokeh – Use white balance to creatively accentuate autumn colors – Control shutter to convey movement in streams and rivers

Focus on Digital Photography Basics $4.77 New – Written by bestselling author Jeff Wignall (“The Joy of Digital Photography”), this conveniently sized take-along guide is geared expressly to the novice digital photographer. It covers the important basics any beginner needs to know, from equipment (like D-SLRs, lenses, and flash) to technique (white balance, the effects of aperture settings and shutter speed). Best of all, because it’s organized by topic into bite-size chunks of information, this highly illustrated manual–complete with

Focus on Digital Photography Basics $4.76 Used – Written by bestselling author Jeff Wignall (“The Joy of Digital Photography”), this conveniently sized take-along guide is geared expressly to the novice digital photographer. It covers the important basics any beginner needs to know, from equipment (like D-SLRs, lenses, and flash) to technique (white balance, the effects of aperture settings and shutter speed). Best of all, because it’s organized by topic into bite-size chunks of information, this highly illustrated manual–complete with

Fuji Film Finepix X100 12 Megapixel Digital Camera Limited Edition Black $1699 Firmware Update Available: http://www.fujifilmusa.com/support/ServiceSupportSoftwareContent.do?dbid=880630&prodcat=879105&sscucatid=664260 – - – - A perfect fusion of optical and electronic viewfinders.FUJIFILM?s unique Hybrid Viewfinder is unparalleled and the FinePix X100 is the first camera to feature this innovation.The Hybrid Viewfinder combines the window-type ?bright frame? optical viewfinder found in high-end film cameras, such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras.While traditionalists prefer the clear, sharp view of an ?optical? viewfinder, modern electronic displays, giving data like shutter speed, aperture, white balance, exposure correction and ISO can aid photographers tremendously. The new Hybrid Viewfinder on the FinePix X100 aims to give the ?best of both worlds.?The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and offers low chromatic aberration and distortion.By using an integrated prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical viewfinder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots.With the ability to instantly switch between optical and electronic viewfinder images with a simple ?one touch? control; the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography, in a range of challenging shooting conditions.Built from the ground up: introducing the ultimate FUJINON Lens.Conceived and created by people who accept nothing less than excellence, FUJINON presents a masterpiece in optical technology.This newly developed lens offers a focal length of 23mm (135 equivalent: 35mm) that lets you capture a wide range of subjects while maintaining high

How Photography Can Make You a Better Painter $171.47 New – This instructional book is intended to challenge the widely-held premise that painting from photographs is wrong, and to provide a better understanding of how proper use of digital cameras can lead to better paintings, exploring the subject of white balance in detail.

Hoya 52mm (G SERIES) Circular Polarizer PL CIR Filter $23.49 The Hoya Circular Polarizing Glass Filterhas several uses such as eliminating unwanted reflections, increasing color saturation and enhancing contrast. Cir Pol filters allow you to remove reflections from non-metallic surfaces such as water and glass, and they also improve color saturation, clarity and contrast. This filter is often used to increase the contrast and saturation in blue skies and white clouds, for example. Hoya’s polarizingfilters do not affect the overall color balance of a shot, and they will provide protection for your lens while shooting.Hoya filters are perfect for digital photography and traditional 35mm SLR applications, including black and white photography. Key FeaturesFits 52mm lensesIncludes Filter case Eliminates reflections from non-metallic surfaces Increases contrast and color saturation Ideal for protecting your valuable lens from scratches and dust

Hoya 52mm 3PC Digital Filter Set (UV/CPL/ND8) with Case + Cleaning Kit for Digital SLR Camera Lenses $59.95 The Hoya Ultraviolet (UV) Glass Filter is a multi-purpose filter that is designed to optimize the photography experience of the digital SLR user. UV filters absorb ultraviolet rays that often make outdoor photographs hazy and indistinct and should be constantly fitted to a lens to provide improved clarity and color balance as well as to provide protection to your lens. Hoya HMC filters are optimized for use with digital SLR cameras but they are also perfect for traditional 35mm SLR applications including black and white photography. The Hoya Circular Polarizing (PL) Filter allows you to remove unwanted reflections from non-metallic surfaces such as water and glass and they also improve color saturation clarity and contrast. A polarizer is different than most filters in that it is composed of two pieces of glass mounted independently inside a round frame so that one can be rotated relative to the other. As it is rotated it increasingly cuts out glare and haze. With an SLR you can actually observe this change through the viewfinder. Polarizers reduce glare from water glass or any non-metallic surface. You can also use a polarizer filter to darken blue skies. Polarizers come in two versions linear and circular and autofocus cameras will perform best with a circular polarizer. This Hoya Neutral Density (ND) Filter is an essential accessory for any photographers camera bag. ND filters reduce the amount of visible light that enters the lens allowing the user to utilize wider apertures or slower shutter speeds particularly in bright conditions. ND filters work especially well for portraits by allowing the photographer to reduce the depth of field producing pleasant background blur while keeping the subject in sharp focus. These filters are also often used to emphasize movement by permitting slow shutter speeds in bright light giving life to photos that would otherwise look frozen in time. This particular filter is designed to minimize reflection on the filter